The design
process
ENGlish
A brand cannot simply be created; it must be developed. It’s your clients' perception of you and every decision your firm makes. I can assist you in understanding and defining your brand identity, positioning you in the market. By controlling your messaging, you can be a brand to remember.
Norsk
En merkevare kan ikke skapes; det må utvikles. Det er dine kunders oppfatning av deg og hver beslutning din bedrift tar. Jeg kan hjelpe deg med å forstå og definere din merkevareidentitet, og posisjonere deg i markedet. Ved å kontrollere budskapet, kan du bli en merkevare som blir lagt merke til.
The Right Design done Right
Først etablerer vi en felles forståelse av prosjektet. Deretter fastsetter vi en strategisk retning som legger en konseptuell ramme og skaper designelementer, og resulterer i et skreddersydd produkt tilpasset dine spesifikke behov. Jeg jobber tett med mine klienter, kontinuerlig evaluering og søker muligheter for forbedring og videreutvikling gjennom hele prosessen.
Målet mitt er å finne det rette designet for deg - et som passer innenfor ditt markedssegment samtidig som den skiller deg ut fra konkurrentene. Det handler om å finne riktig balanse mellom gjenkjennelse og særegenhet. Å være for forskjellig kan skade virksomheten din, mens å være for generisk ikke hjelper.
La oss finne din stemme!
Vanligvis blir jeg introdusert for en første idé eller brief, deretter diskuterer vi videre og avklare om dette er det virkelige problemet.
Avhengig av prosjektet, budsjett, tidsbegrensninger og kundekrav, utvikler jeg en strategi basert på markedsundersøkelser og analyser, ved hjelp av metoder som workshops, observasjon, datainnsamling, prototyping og mer. Denne strategien kan gi fordeler for virksomheten din utover selve designaspektet.
Resultatene blir deretter oppsummert i et konsept - en utviklet idé. Dette konseptet fungerer som "prosjektrammene" og gir en retning for designet. Jeg streber ofte etter å destillere alt ned til en enkelt setning som oppsummerer essensen. For større prosjekter kan det bli utviklet flere slike konseptsetninger for å legge til rette for samarbeid blant større team.
Det anbefales sterkt at arbeidet blir evaluert for å identifisere muligheter for forbedring, utforske ytterligere løsninger og ytterligere forbedre prosjektet.
Og jeg håper vi kan samarbeide i lang tid!
First, we establish a shared understanding of the project. Then, we determine a strategic direction that set a conceptual framework and creates design elements, resulting in a customized product tailored to your specific needs. I work closely with my clients, constantly evaluating and seeking opportunities for improvement and further development throughout the process.
My goal is to discover the right design for you—one that fits within your market segment while standing out from the competition. It's about striking the right balance between recognition and distinctiveness. Being too different can harm your business, while being too generic doesn't help.
Let’s finding your voice!
Typically, I am introduced to an initial idea or brief, then we need to further discuss and clarify if that addresses the real problem at hand.
Depending on the project, budget, time constraints, and client requirements, I develop a strategy based on market research and analytics, utilizing methods such as workshops, observation, data collection, prototyping, and more. This strategy can benefit your business beyond just the design aspect.
The findings are then synthesized into a concept—an evolved idea. This concept serves as the "project rules," providing a framework for the design direction. I often strive to distill everything into a single sentence that encapsulates the essence. For larger projects, multiple concept sentences may be created to facilitate collaboration among larger teams.
It is highly recommended that the work undergoes evaluation to identify opportunities for improvement, explore additional solutions, and further enhance the project.
And I hope we can work together for a long time!
Below you see a couple of examples
A social network for Fantasy Premier League
User interface for the Wonderboy app.
Power of Streaming
Together with Guilty, we created a powerful concept for Vimond. Vimond create tools for streaming and has clients like Reuters, iFlix, TV 2, Comcast and more.
My role were to create concepts and design solutions based on an already developed strategy from a third company. Guilty were the project manager, had the main communication with Vimond and they also made the first version the Vimond webpage.
Disruptive Art Critic
Kunzt wanted a redesign of the logo, including many “ready to use”-logo versions with all set colors available. The package also included short logo videos for intro/ending, bumpers (in-between graphic) and logo establishment.
The mission for Kunzt is to create disruptive art critic in Norway, showing that it’s possible to make engaging content in video format but still work as a small team; showing the art scene, the artist and art buyers in a different and new way.